What are the best SEO strategies? Best SEO strategy for SEO best result

What are the best search engine optimization (SEO) strategies? Well, this is a difficult question, because SEO changes almost every day. But in this post I will show you how to develop a good strategy for your website or blog.

First, I want to say that SEO is difficult because nobody really knows the ranking factors for the search engines.

It would be easy if you and I knew exactly what Google prioritizes when ranking a web page or blog.

I’m going to tell you about what the SEO experts do: the best practices that you can follow to rank on the search engines.

Ranking is the first step; if you rank on the search engines you have a fighting chance of ranking higher. If you don’t rank, well, you have a problem.

Let me tell you that I had a problem ranking on Google. After four months of hard work I was only ranking five words on Google.

raul the technology savvy seo best strategies ubersuggest

At this point I was doing keyword research and paying a lady to help me with backlinks.

I was happy with the results because I was ranking keywords even though my domain name was brand new to Google.

The reality was that I was going about keyword research in the wrong way. I thought that Google judged content because all the SEO experts say you have to write good quality content.

I was scrolling through YouTube on a Sunday trying to find a video to watch, when I saw this title: How to rank for more keywords using semantic terms and advanced interlinking.

While watching the video I heard Kyle Roof say: Google cannot read!

Wow! That was mind blowing for me. Ever since I started working in digital marketing, I’d believed that Google always preferred quality content for the first place of a search.

Approaching a New Way of Seeing SEO

You have to realize two things:

  • Google cannot understand a text; Google isn’t human.
  • Besides writing good content, you have to write in an “SEO” way.

Google cannot understand a text; Google isn’t human.

That is the truth. Google does not read, and it doesn’t make judgments. That is the reason why there is content with almost zero value ranking on the first page. 

Google’s algorithm is made of numbers. It must be a beautiful piece of code, but that is all. It is just code.

When the Google “spider” arrives at your website or blog, it only looks for keywords in the text to know what your page is about, and to know how to rank it.

But the algorithm doesn’t judge your content; it just makes a mathematical decision based on ranking factors about where to put your content in the search results.

Besides writing good content, you have to write more “SEO”

I now have one thing clear: 60% of the SEO in a page or post is done by writing the keyword in the URL, in the H1 (the title Google “sees”), in the title, in the subtitles, and in the body content.

I think we all agree that the majority of people do that, as those are the key places for SEO.

But what does it mean to write in an SEO way? For me, now I just write naturally, knowing where to place the keywords and their variants.

Also, I never used to structure a post before writing it. I just had an idea for a post, looked for the keyword, sat down and started writing. 

Ok, now let’s talk about SEO strategies.

Search Engine Optimization Strategies

First, you have to remember what I told you in this post: Search Engine Optimization Tutorial for Beginners. SEO has two parts:

  • On-page SEO
  • Off-page SEO

On-page SEO is all the work you do on your website or blog, like picking the right keywords, optimizing the URLs, writing the correct meta description and other optimizations.

On the other hand, off-page SEO has to be on the promotion of your blog, because your website or blog needs to have links from other blogs.

It is important to learn these concepts because when you are going to create your strategy you need to know the difference between them.

Also, you need to know this:

Define the target audience

If I don’t know who my target audience is, I can’t start making any strategy. 

What you have to do is write down who you think your ideal customer is.

To do that, you can make a customer empathy ma. To learn how to do this, you can read this post: Customer Empathy Map: How to Answer the 7 Questions.

You need to do this; a social media marketing plan has zero value if you do not know who your target audience is.

Define the goals

The goals have to be S.M.A.R.T.:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Timely

An example of a S.M.A.R.T goal could be:

We will use smart bots to respond to our Facebook inbox to lower our response rate by 10 minutes by the end of the month.

It is also important to set goals because without them, you have no way of measuring success and your return on investment (ROI).

What are your SEO strategy goals?

It is very important for you to define what your goals are before launching your search engine optimization (SEO).

You need to ask yourself: What do I want to achieve?

  • Do you want to increase e-commerce sales? For which business units, products, or services?
  • Are you trying to grow your market share within specific audience segments? Which segments and how will you measure your reach?
  • Do you want to get more website traffic? How much traffic? How will you measure inbound traffic to one page versus others?
  • Are you looking to drive conversions through demand generation marketing or lead generation? How will you measure conversions and micro-conversions? How many do you need to see, and by when?

These are important to define because every decision you make will define the tactics you will use to achieve your goals.

Some goals that you can take into account for your business are:

  • Optimizing your internal linking structure
  • Increasing conversions
  • Increasing visitor time on pages
  • Decreasing your bounce rate
  • Maximizing page speed
  • Strengthening domain authority
  • Improving your backlink strategy
  • Increasing organic traffic
  • Increasing e-commerce sales.

Once you know exactly what you want to achieve, it’s time to look at what your competitors are doing in SEO.

Execute a competitive analysis

This is important because you need to know what your competitors are writing about, what keywords they are using to rank, what content management system (CMS) they are using, etc.

Competitive analysis is the process of evaluating your competition for the sake of improving your own SEO strategy. Analyze your competitors’ organic search rankings, online reviews, blog strategy, and backlink profiles. Then, dig into their user experience, social media, target audience segments, USPs and differentiators.

You could take your analysis further by doing a technical SEO audit. Review their site health, technical SEO implementation, page speed and mobile friendliness.

Your competitive analysis should of course include your main competitors. However, you should also include your online competitors in the search engine results pages (SERPs). Look for other websites that occupy the first page of Google for your target SEO keywords, even if they aren’t direct competitors.

For example, an industry publication may be a threat to your SERP rankings.

Why do we have a dual focus on competitors? You need to outrank your online competitors just as much as your business competitors to attract the most search traffic.

For example, if you’re a beauty brand you might not think of the online publisher Byrdie as a competitor. Yet, when you look at the search landscape, Byrdie crushes the competition and siphons valuable traffic throughout the funnel.

For example, as a blogger, once I’d decided on my main keyword for a post, I searched for it on Google to find the first ten positions for that keyword.

I checked for:

  • The average number of pictures used in those pages
  • The average number of words those bloggers wrote

Why?

Because if the average number of words is 2500, I know I have to write at least 3000 words to have a chance of ranking on the first page.

If they are posting an average of four images per post, I have to post at least five.

Again, why?

It is what Google likes.

Google gives hints to rank on the first page—you only have to see them.

How to do keyword research

Why is keyword research important for SEO?

Keyword research is important for SEO for many reasons:

  • If you don’t know the actual search phrases people are using in Google, you risk optimizing your website for the wrong keywords.
  • Without analyzing the potential of a keyword, you don’t know if it’s a keyword you want to rank for.
  • Without doing research you cannot know which keywords you can actually rank for, and you might be targeting keywords you will never be able to rank well.
  • Keyword research will help you understand your industry and identify your true competitors.
  • Keyword research will give you a list of keywords to monitor their rankings and evaluate your SEO performance.
  • With keyword research, you get to know the size of your potential audience, a metric useful in setting marketing goals and creating growth plans.

In the video, Kyle mentioned that in order to rank more easily you have to look for your natural tier. That was a new concept to me.

This concept was explained by Chris Carter in this post: Ranking With No Resources.

Chris says: “These tier levels are basically where Google trusts your site to be within. You have to master the level you are at first before jumping tiers”.

For example, if you are a new blogger like me and you rank a keyword in the top ten results, that keyword might give you eight visitors per month. That is your tier.

To find out how many clicks you have per month from Google, you need to have an account on Google Search Console.

This is the chart made by Chis:

seo avalanche ranking

If you are not a new blogger, please follow Chris’ explanation below:

“So to find out where you are, look at your daily Google organic traffic. Look at the bottom (weekends) and tops (highest volume days)—get the range and the average.

Let’s use simple maths, let’s say on a good day in the last 3 months you get 100 visitors a day, on a bad day, Saturday, you get 20.

The range is therefore 20–100. Doing the numbers the average is 75 visitors a day for the last 3 months, you know you are in the 50–100 range.

Google trusts your domain enough to send it 20–100 visitors a day—that’s your power.”

After watching Kyle’s video and reading Chris’ article, I knew I had to change the way I did keyword research.

Because I now see SEO as a game with levels.

Now, this is my personal approach to doing keyword research. If you know how to improve it, please let me know in the comments.

  • Go to your favorite keyword research tool.
  • Type in your keyword.
  • Look for the words that come up green; these one are easy to rank for your page or post.
  • Now, look at the Search Volume and look for the amount of traffic according to your tier.

One tip that I can share with you to improve your keyword research is:

Find common customer questions.

Find keyword research tips in the questions your customers or readers have.

One of the best ways to land higher SEO rankings is to create content centered around the questions or concerns that your target customers ask most frequently.

By identifying the most frequently asked questions and developing content that answers these questions, you can improve your chances of reaching consumers or future readers who are looking for answers on the search engines.

If you do not have customers or readers yet, you can visit this page: Answer the public and you can discover what people are asking about.

Align Content with Search Intent

This concept goes along with the concept of finding the keyword for your posts.

For example, you have your keyword in the right places, as I told you before, but while writing your post you have to align it with search intent.

What does this mean?

Simply put, search intent is the purpose behind a search. Is the searcher looking for something specific, like a brand or product? Or browsing for information? Do they want to make a purchase? Or find answers to a question they have?

Usually people search for keywords or phrases that reveal intent. For example, instead of searching for just “pasta”, people type: simple pasta recipes. From this keyword, you can determine that the user’s intent is to find a recipe for cooking pasta.

Understanding the keyword intent, or why someone is searching for something, helps SEO strategists and marketers develop a content strategy based on keywords that will bring relevant users to their website. Focusing your SEO strategy on intent is the key to improving your SERP ranking.

Types of search intent

Generally, searches can be categorized into four different types of intent:

  • Informational
  • Navigational
  • Transactional
  • Commercial

Informational

A search falls under informational intent when the user is looking for specific information. It can be a simple search like “what is the weather today?” that provides instant results, or it can be something complex like “best SEO strategies” that requires a more in-depth explanation.

Navigational

In this case, the searcher is looking for a specific website or app. Common examples of navigational searches include: “Facebook login”, “SEMrush”, and “Amazon”.

Transactional

Here, the intent is to buy. The searcher has already made a decision to buy a specific product or tool. Examples include searches such as “buy Nikon d500”, “buy MacBook Air”, and “buy groceries online”.

Commercial

The intent behind a search is commercial when the user is looking for a specific product but has not made the final decision yet. For example, searches such as “best SEO tool” and “best DSLR cameras” are all commercial searches.

SEO Content Strategy

SEO content marketing or SEO content strategy is one of the best SEO tactics that you can use to rank on the search engines.

SEO content creation means you keep search engine optimization in mind throughout the entire content marketing process. When you promote your business with an SEO content strategy, you focus on creating high-quality, optimized content so people can find your business in search engines, and ultimately, form a relationship with your business.

Truth be told, your SEO and content strategy should usually be tied together.

SEO content is critical if you want to help your business appear in more relevant search results and ramp up traffic on your site. When you write your content with SEO in mind, you focus on creating optimized and relevant content that enables you to reach more leads and drive them to your site.

To create a good content strategy you need to focus on:

Who you are targeting

You need to create content for a niche group, not for everyone.

I know that you want to have sales, leads or good metrics for your blog or web page, but if you focus on just one group of people you will be able to create a community around your brand or business, and the sales will come.

If you do not know who your ideal customer is you can read this post: Customer Empathy Map. How to answer the 7 questions.

Generate a list of topics

Once you know who your customers are you can create a list of topics to create content about. Your content topics focus on concepts or ideas that your audience wants to learn more about. These are not keywords but general ideas for topics you can cover.

Now let’s imagine you have a car dealership and you want to start a blog about cars, so you decide to create a list of ideas that relate to cars. It might look something like this:

  • Vintage cars
  • Used cars
  • 80s cars
  • Collections cars
  • Tesla cars

These are fantastic topic ideas for longform content, or content that’s longer than 2000 words. That’s because they cover broad, general topics.

However, you can certainly write content on more detailed topics, too.

So, let’s look at the topic “Tesla cars”. Think about what type of questions your audience would ask regarding Tesla cars. Your audience may ask questions surrounding topics like:

  • What is a Tesla car?
  • Is a Tesla car cheaper than a normal car?
  • What are the benefits of buying a Tesla car?
  • Are there chargers for Tesla cars near my house?

Now you’ve got two lists of topics! Generating a list of topics will help jumpstart your SEO content strategy so you can start producing content your audience wants to see.

Create meaningful and interesting content

While writing your content make sure to proofread it thoroughly, and make sure you’re using relevant examples.

Always link your posts to high-quality content and attach sources that show you are genuine. Apart from all this, make your content easy to read and space it correctly. 

Meaningful content will ensure your posts are engaging and drive the right audience into action.

The work is not over after just writing SEO-friendly content; it goes much beyond that.

  • Optimize your content for newer and updated keywords that come with time.
  • Add content when you have additional information about the topic.
  • Update statistics and numbers that go out of date with time.
  • Keep reviewing your metadata to be found by search engines.

In this part you need to think about what you want to achieve with your content.

Do you want people to sign up for a newsletter?

Do you want people to follow you on a social media platform?

It is important to write your content with your goal in mind.

Create an editorial calendar

An editorial calendar is a schedule that dictates when you will publish new content and what type of content it will be. This will help you stick to a regular schedule (it’s especially important to create new content on a regular basis if you have a blog), as well as prevent you from scrambling to come up with a topic for new content at the last minute.

A few tips for creating and adhering to an editorial calendar:

  • Use Outlook (or Google Calendar) – This way you will be able to create content in advance and you will be able to have a personal deadline.
  • Consider creating ongoing features – For example, a food blog might do a meatless recipe every Monday. Many blogs do link roundups once per week (including this one). Create a category page for each ongoing feature, so visitors can find all of your Meatless Monday recipes or link roundups in one place.
  • Give yourself plenty of lead time when producing more complicated types of content, such as videos and infographics. These often need multiple rounds of edits to perfect and can be more complicated to optimize for searches.
  • Don’t plan too far in advance – Calendars often get derailed after a month or two, due to changes in marketing goals, budgets, or staff, so don’t try to plan out a schedule for the next year and risk wasting a lot of time and effort.

I have to be honest with you; I didn’t always have an editorial calendar. I started one just two weeks ago to help organize my social media platforms.

Before the editorial calendar, I used to think: hmm, what content will I publish today on LinkedIn?

Now, my editorial calendar reminds me what to post:

Monday: Startup topic and a video

Tuesday: Content about entrepreneurship

Wednesday: Content about social media news

Thursday: Content about search engine optimization

Friday: Tech news

And what about my blog?

When I decide on the main topic for a new post, I write 500 words per day.

If the post has 2500 words it will take me a week, but if it has more than 5000 words it will take me two weeks.

500 words is a good number to write daily, and you will be stress free.

How your Brand Authority Impacts Searches

Even if your website has excellent content and is optimized properly, without a brand behind it, it’s far less likely that you’ll be found in the SERPs. People won’t know that your product exists, and they won’t actively seek it out without strong brand authority.

Becky Shindell, who works at Semrush, one of the top SEO companies, writes: “While it’s relatively easy to rank for branded keywords, it’s more difficult to get customers to search for them.”

That’s where the brand comes in. Developing a strong brand is, in a way, reverse engineering SEO. It helps to get a mass of people talking about your brand online – in reviews, on social media, via citations, and in the form of backlinks, to name a few. That conversation around your brand will signal to Google, and other search engines, your relevance in your specific market. And since there is a positive correlation between the visibility of your brand and your rankings, you should begin to earn more traffic and more customers.

Google’s mission is “to organize the world’s information and make it universally accessible and useful”. Ultimately, customers help teach Google who and what you are. The more people search and engage with your brand online, the better your brand authority and the higher you will rank. 

Brand authority also impacts your domain authority, a search engine ranking score that predicts your website’s potential to rank in SERPs. Google takes a lot into account when building a SERP for keyword queries – quality of website, internal links, mentions, reviews, etc.

When there is a high volume of digital engagement associated with your brand, Google will start to connect your brand with a product category through its algorithms. The more branded searches you get on Google, the more you can carve out a sphere of influence on the web.

One key to doing good brand SEO is:

Monitor brand mentions

Suppose you’re new to SEO marketing and you don’t have enough search console data yet, or maybe your past SEO agency did not have branded search services, but you have been in business for years and have accumulated brand sentiment across digital platforms. Good for you, because there are other ways to monitor brand mentions.

• Social media is one of the most accessible places to find brand mentions, especially the popular ones like Facebook, Instagram, Twitter, Pinterest and LinkedIn.

• If you’ve done digital PR or link building, you may also have a portfolio of branded anchor text and links from blogs, online magazines, newsletters and news sites.

• You can also monitor brand mentions in local directories such as Google, My Business, Bing Places, Yelp and Yahoo Local.

• Rating and review sites are also an excellent place to start if you want to gauge brand sentiment and find brand mentions.

A reliable SEO company or branded search agency cannot accomplish its job without tapping into brand mention services such as: Google Analytics, Mention, BuzzSumo, Sprout Social and Brandwatch.

Embrace branding as an SEO tactic

A strong brand gets more people to buy more stuff at higher prices for longer periods of time. 

What’s good for the business is good for SEO. 

A key touchpoint in the branding process is using search engines. A consistent brand creates loyal advocates and influences awareness. And that helps a brand be found more easily online.

It might be underrated, but it’s proven to work.

SEO Scalability

When we talk about scale in terms of SEO, we’re talking about the capacity to examine, rank, and execute critical SEO operations and campaigns on a huge scale for sites (or networks of sites) with a large number of pages.

Both technically and socially, identifying and adopting scale efficiencies at the corporate level is critical (interacting and cooperating with others in your company).

One of the biggest challenges enterprise companies face when developing an SEO website strategy is scalability. In-house SEO teams are incredibly smart and efficient. They know how to get things done. But they rarely have the bandwidth to tackle large-scale SEO content production or high-quality link building.

A truly scalable SEO program goes much deeper than plugins and third-party software subscriptions. Terakeet’s SEO technology solutions determine market share opportunities, streamline keyword research, and manage blogger outreach.

Integration and standardization are key to scaling your SEO business strategy. To that end, spearhead cross-departmental collaboration with web development, brand management, product management and sales. Eliminate silos and institute documented processes and systems so you know what’s happening, and who’s responsible.

At a large company, keeping executives and other departments informed of progress toward stated goals is critical. Dashboards allow you to scale your SEO reporting to as many people as will need to be kept informed. It’s easy to pull data from tools such as Google Analytics, Google Search Console, Semrush, or Ahrefs, etc.

To scale your SEO efforts you can use:

Evergreen SEO tactics

When scaling your SEO, the best thing you can do for yourself and your business is to use evergreen SEO tactics. These evergreen tactics are the actions you take with your website optimization that will always remain a priority, no matter what changes in the world of SEO. When a trending SEO strategy becomes useless, it is the evergreen tactics that will allow you to stay afloat.

Some evergreen SEO tactics include:

  • Great site architecture with keyword targeting dialed into your pages.
  • Writing content that’s valuable for many years to come, if not forever.
  • Keeping all your content relevant to your business and ideal customer.
  • Tracking changes in SEO to quickly adapt to new practices; for example, the updates Google has made around AI and machine learning.

Maintain a solid site architecture that keeps people on your site

Site architecture is crucial when scaling your SEO efforts for many reasons. Primarily, this means search engines will be able to crawl and index that content more efficiently, as mentioned above. In my opinion the technical SEO factors around crawling and indexing are vastly underrated in their performance effects.

Building your site architecture with the user in mind helps to keep people on your site for more extended periods. Search engines can see how long users spend on your website after finding your content through their search engine, and this tracking helps search engines find out how popular your content is.

Here are four things to think about when building a solid site architecture:

  • Have a primary navigation that allows users to easily find other areas of your site.
  • Include contextual in-content links that bring users to relevant pages.
  • Include “related pages” at the end of each page in case users are looking for more.
  • Include breadcrumb navigation that allows users to go back to where they just were.

Execute a competitive analysis

Competitive analysis is a fairly simple concept. When it comes to SEO, you want to know what techniques your competitors are using, what keywords they are ranking for, what their backlink profile is, what’s working, and what’s not.

So competitive analysis is just that. You’re using your competitors as sources of information to better understand the most successful elements of their strategies and how you can incorporate them into your own.

You don’t have to learn from your mistakes; you can learn from them. The process can save you a lot of time and resources, allowing you to build on their existing work and research. Of course, you can expect that your competitors are doing the same to you, iterating on your SEO strategy. This allows you both to look at the existing data with fresh eyes and to continue improving.

Identifying your competitors

To perform SEO competitor analysis, you need to know who your competitors are. That may sound obvious, but identifying your SEO rivals is perhaps not quite as straightforward as it sounds.

You probably have a pretty good idea of who your direct business competitors are. You spend all of your time trying to better their products and poach their customers. These firms will likely be among your SEO competitors, but they won’t be alone. Your SEO competitors can come from anywhere and everywhere. It isn’t only firms in your own niche who might be your rivals in the world of SEO. Any site or page ranking for a keyword which you’re also targeting is a direct SEO competitor.

Backlink analysis

We all know that SEO isn’t only about keywords. Your SEO competitor analysis also needs to look at what your rivals are doing in different areas. To achieve a high SERP ranking, they will have built up an impressive backlink profile. You need to dig into that profile and learn lessons from it.

What is most valuable to learn is where your rivals are getting links from. There is no way to get this information manually, so you will once again want to lean on an SEO analysis tool. In this case, your best bet may be the Link Explorer tool from Moz.

Link Explorer lets you enter the URL of a root domain, subdomain or exact page. It will then generate a huge amount of data related to the domain and its backlinks profile. You will see the domain’s inbound links, top pages and linking domains among other things.

You can also choose to compare the link profile of the domain with another. Choosing to compare it with your own is how you can identify what your rival is doing differently to you in the area of backlinks.

This provides many options for you to tweak or adapt your own backlinks strategy. You may have found sites or domains that link to your rivals but not to you. You can then reach out to them and try to redress the balance.

You may also notice a different pattern to the inbound links of your rivals. They might tend toward links from different types of sites. Where you have lots of links from blogs, they might get theirs from e-commerce sites or other sources. If they’re ranking more highly than you, it might be a good idea to tweak your backlinks profile to more closely resemble theirs.

Conclusion for the Best Strategies of SEO

SEO is always changing. Always read about it, never stop learning, and always create content. That is the only way to get better at SEO.

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5 Comments

  1. Commenity July 31, 2022
    • Sam July 31, 2022
      • Raúl, The Technology Savvy August 6, 2022
  2. Joe July 31, 2022
    • Raúl, The Technology Savvy August 6, 2022